Bob Moore @robertjmoore

6d ago

Open on X

The @awscloud team is on a roll in the lead-up to re:Invent. Today we're announcing AWS Partner Central Lead Enrichment directly inside of @Crossbeam. That means you can map data in your Crossbeam instance against AWS Enriched Leads to add data points like eligible programs, solution category, lead readiness, and Marketplace engagement. This brings Marketplaces into Crossbeam, and puts marketplace context everywhere Crossbeam already exists: our app, our CRM widgets, data warehouses, APIs, and of course our MCP.