Chris - Local SEO @ChrisSimpson

2h ago

Open on X

Your website is a ladder that stops at the third rung. H1, H2, H3, done. Almost every local site you've ever seen is built that way. Here's the part nobody tells you: the ladder keeps going. H4. H5. H6. Google never stopped counting. Your competitors did. So while the roofer across town has a page that quits at H3, you can add three more rungs H4, H5, H6, each carrying a keyword and drop a keyword variation into some of them. Three more tags, three variations. Six extra ranking factors. Free. No new content. No longer page. Same words, better structure. The easiest ranking factors are the ones nobody else is using. Go look at your site right now. If it stops at H3, you know exactly what to do today. If you check and find H4s already there, reply and tell me I want to see who's actually doing this.